A Food Truck Business Game Trailer on World Food Day
Every year since October 16, 1945, Individuals and Corporates come together globally to celebrate an event. It’s the founders’ day of the United Nations Food and Agriculture Organization, also called World Food Day.
The interesting thing about World Food Day is that it is not really about the FAO. It’s about food and our actions to produce, transport, and consume it sustainably. World Food Day celebrates the promotion of food security across the globe. In difficult times like a pandemic, we must remind ourselves of its importance.
According to the FAO, Agri-food systems employ 1 billion people worldwide, more than any other economic sector. Agri-food systems are like ecosystems. Everything is connected, and we need to make choices and actions that help them develop a better synergy. People from all walks of life, their livelihoods, our health, and our planet need nurturing to thrive.
Young or old, individual or corporate, we all have a role in building our sustainable future. Indeed, our actions DO matter.
Gameplay Trailer Reveal
The theme for this year is Our actions are our future: better production, better nutrition, a better environment, and better life. Our action for the day at Visionaries is captured by revealing the first gameplay trailer for Business Heroes: Food Truck Simulation, our upcoming food truck business game.
At Visionaries, we firmly believe that everyone can become a food hero. We can either join the food value chain on the production side or cut down on food waste on the consumption side. Revealing the gameplay trailer on this special day is our way of raising awareness of the need for action, and inviting more people to contribute to a sustainable future.
Business Heroes: Food Truck Simulation inspires players young and old to think about the powerful impact of successful food businesses on society. The game promotes the concept of business heroes – food entrepreneurs concerned about their business’s social and environmental impact alongside profits. The game also includes an ecological (plant-based) gameplay mode that addresses important nutrition and environmental concerns.
Good food should be accessible and easy to find. The food truck has proven to be very successful in this regard. During the pandemic, food trucks increased accessibility to good food when restaurants were shut down or didn’t allow sit-ins. We chose to use the food truck business in the game for two reasons. Firstly, it has minimal start-up costs, and secondly, it is very flexible to operate. Accordingly, food entrepreneurs will face lower barriers to entry in the business.
We hope that the game inspires more food heroes around the globe, and that it helps promote collaboration along our food value chain from farm to table.