Posts In: Simulation
List of countries available in our Business Strategy Game.

We’ve been spending some time finishing up the economic mechanics of our food trucka strategy game for PC, Business Heroes: Food Truck Simulation. We wanted you to have a sneak peek of how the game’s country selection system 🌎 works and the economic mechanics behind it.

I can already hear you thinking, ‘I hope this is more than just an addition of different flags and currency symbols for aesthetics’.

It is 😁.

The system contains the core economic mechanic of the game. In single player, you can start your business in any capital city of your choice. To change cities, you need to start a new game because each city has a different difficulty level. The difficulty level is based on, amongst other things, the price of raw materialsđŸ…đŸ„ŹđŸž, the country’s Gross Domestic Product (GDP), and economic situation.

Food Truck Strategy Game Mechanics

Economies around the world have business cycles consisting of periods of economic growth and downturn. Although a real-life cycle lasts an average of ten years, we limited it to a 1-year cycle in our food truck strategy game.

Some of the effects of the system on gameplay are:

– A difference in the price of raw materials from city to city.
– Changes in population spending pattern due to economic events.
– Changes in outdoor population size due to the current economic situation.

For example, your city’s population might reduce their spending because of a stock market crash 📉. Or they may increase their spending when the government implements fiscal stimulus đŸ’”.

Also, the population has a base happiness level đŸ„ł. Depending on the current economic situation, their happiness will either go up or down. When it goes up đŸ•ș💃, more people are on the street, and you can make more profits during this period. When it goes down 😰, it gets more challenging for businesses.

As an astute entrepreneur, you should strategize your capital investment or loans to match current economic conditions. Sometimes, the only remedy is to have enough savings 💰 to go through hard cycles.

That’s it for today. Catch you later


Live Long and Prosper 👋,
Team Visionaries

P.S: Did you know we have a bi-weekly progress report we send out to special members of our community? In it we present a slightly closer look at our activities every 2 weeks. You can start receiving your updates on our progress by clicking here.

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Customer segments in our Food Truck Game.

How customer preferences, needs, and unique recipes impact your performance in Business Heroes: Food Truck Simulation

Hey there! Welcome to this edition of our development log. This edition will reveal a little about your customers in business heroes and how they behave.  

Business Heroes: Food Truck Simulation is a single & multiplayer, turn-based, food truck business simulation game. The goal is for players to fulfill their entrepreneurial dreams by growing a successful food truck company that sells burgers and drinks. You begin by choosing a capital city to play in. Then, armed with a single food cart, you start growing your business

When we started developing the customers for business heroes, we kept one goal in mind: to give you a sales experience that was as close to real-life as we could. Business owners in the outdoor food industry frequently interact with a broad range of people with different tastes and preferences. We wanted you to have the same business simulation experience in business heroes, so we designed the customer segments to reflect this.  

Customer Segments

Because catering to all tastes and preferences would be impossible, we decided to focus on customer segments that could easily be differentiated. As you grow your burger truck business, you will be selling to Students, Parents, Tourists, Staff, Fit Ones, Managers, Influencers, Foodies, and Environmentalists.

Customer segments in our Food Truck Game.
Customer Segments

These are not just meaningless labels. We designed them to reflect different tastes and preferences. Each group is particular about what matters most to them, and how your business can provide products and services that match their lifestyle and eating times.  

Preferences

For example, students may be more concerned with the product’s price than how healthy or nutritious it is. On the other hand, the Fit Ones may be more concerned about the burger’s quality than with it being relatively low cost. Parents may prefer a burger package with more sauces because they want more value and would love to have leftovers for future use in their recipe. 

Environmentalists generally would be wary about too much cheese and meat. They may prefer to pay more for a burger with more salad that tastes great, even though technically, it costs you less to make. 

Because they are on vacation, tourists would generally indulge more. They may prefer more cheese, sauces, patty, and less salad in their burgers. They might also be predisposed to paying more for it. 

Location & Customer Segments

An essential part of your success would be your ability to understand your customers’  needs and create custom burger recipes that meet their needs. The game has 7 locations where you will be trading. To make things slightly more manageable, we distributed, quite fairly, the various customer segments among these locations in the game. 

For instance, a location like the Financial District has more managers, staff members, and environmentalists. In contrast, you will generally find more tourists and Trendsetters at the National landmark.  

Location: Glamour and Hip street

When you set up your stand in a location, some customers get attracted to you. Depending on the customer segment, they will look at your waiting line and decide to leave or stay.  

Students who usually have more time than money may choose to wait longer than Managers, who typically have more money and less time.

Unique Recipes & Customer Feedback

You can customize your meat patty’s weight depending on the market segment you intend to target. You can also determine the amount of lettuce, tomatoes, sauces for each recipe. At the beginning of the game, we implemented an ecological option to enable players to run a vegan burger business if they wanted. We hope this gameplay option will make the game more inclusive for our vegan players. 

Choose to play in Eco Friendly mode

After customers buy your product, they give you feedback immediately. If your burger meets their requirement as a segment, then they give you great feedback. If not, their feedback is negative. You can instantly adjust your recipe based on this feedback. Recipe adjustment is one of the decisions you can make during the day. You have to make most of your other choices at night. 

Customer feedback will reflect on your overall stand reputation. The higher your reputation, the easier it is to attract more customers. As you grow your reputation and brand, your stands will attract more customers/passersby from farther away. These customers will decide to try out your burger, and depending on how strong your brand/reputation is, they may choose to wait a bit longer if there is a line. You can invest in advertising to boost your brand in the locality. 

Successful players will discover how to balance the perfect recipe for their customers with timely investments in advertisement and staff training to reduce customer queues. 

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Business Heroes Calling

Business Heroes, a business management tycoon game, is a project of passion and right timing. I have always been a fan of strategy, management, and tycoon games. From the beloved SimCity to Capitalism, I have spent hours and hours of my life immersed in these games. Every so often, after playing one of these tycoon games, I felt inspired to start my own business. But the most important thing was missing, “capital, funds, cash.” In real life, there is no magic button to give you starting capital. Therefore, I end up going back to my virtual world to satisfy my business “fantasies.”

After completing an MBA from HKUST, I realized that I could describe many of these business principles to gamers. These principles are easily implementable in a business tycoon, simulation, game genre. You do not need a fancy university degree to start and run a successful business empire. My parents own a small business. While I was growing up I saw them start and expand it successfully for 20 years. If they knew what I know now, we could have avoided many problems and seized more opportunities. With a growing audience for videogames, I felt that it was the right time to start the Business Heroes series.

Finally, in this series, I am trying to target simulations that require little to no capital. Hopefully, I will be able to inspire others to start a business with minimal capital, as I believe that we need more successful small businesses to solve the growing unemployment and inequality of income worldwide.

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