A New Type of Business Simulation Series

Business Heroes Video Game Screenshot
Ensure your employees are well trained and cared for.
Game brief

The Birth of Business Heroes: Street Grub

Every day while sipping his favourite Yorkshire tea, Master Lee, the wealthiest entrepreneur who ever lived, reflects on his achievements and failures. Unmarried and conscious that his days are numbered, the old geezer cannot forgive himself for failing to find a worthy successor —someone with the courage, brains, and heart to be a true Business Hero. The stakes are high, as whoever inherits his company and fortune can alter the future of humanity.  

Master Lee sits thinking about creating Business Heroes, the ultimate business simulation game.

Failing to find someone through conventional means, Master Lee decided to create the ultimate tool to reach every corner of the world. A Business Simulation challenge like no other. One based on his very first business. And so, Business Heroes: Street Grub was born.

Your Mission

In Business Heroes: Street Grub, you will embark on the gruelling journey of building a food truck business from the ground up. To win, not only will your business need to survive unfortunate events that will test your resilience, but also grow at a pace that will alarm your competition, and meet all the secret conditions set by Master Lee.   

To achieve all of the above, you have to:  

1. Find the burger recipes that customers will love
2. Price your burgers and drinks to meet customer expectations
3. Strategize your spending to fuel growth with upgrades and expansion
4. Spend on marketing wisely to grow your brand
5. Manage your employees’ happiness while improving their skills
6. Adapt rapidly to a changing business environment and unexpected events  

Unleash Your Business Hero

In Business Heroes®, you take all the business decisions at night and watch the result of your choices unfold during the day. If you go bankrupt, you lose.

Ever dreamt of being a successful entrepreneur? Grab your chance to discover the joys of managing your own business, unleash the billionaire business hero in you, and fulfill your dreams in this Street Grub game.

Business Heroes: Street Grub Logo


Richard Branson
About Business Heroes

Business Heroes™ awakens the entrepreneurial hero in you!

Business Heroes: Street Grub is a food truck business simulation game, designed to stir up the entrepreneurial hero in you by immersing you in a world with plenty of business opportunities to explore. The first in a series of business simulation games, this food truck simulation will entertain you while exposing you to practical business management principles that will ultimately empower you to be an actual business hero.

The Heroes Club

Master Lee - Business Heroes Leader

Master Lee will be your mentor. During his career, he accumulated wealth and knowledge unmatched by anyone. Follow his wisdom and success will be yours.

Business Heroes Discord Server

Participating in the development of Business Heroes can make this an “awesomer” burger truck simulation game you will enjoy.

Game features

Explore Over A Dozen Economies:
Choose to start in any of the capital cities of 15 countries (Australia, Brazil, Canada, China, France, Germany, Indonesia, Philippines, Poland, Russia, South Korea, Turkey, Ukraine, UK, and the USA with more countries to be added).

Realistic Price and Currency Simulation:
Prices and currency are simulated to match the real-life equivalents of your starting city.

Upgrade and Expand To 7 Locations:
Grow your business vehicle from a simple burger cart to a fancy food truck and expand to over 7 locations per city, selling to more people in busier and more profitable areas.

Market Segregation & Targeting:
As you grow, choose the most profitable target market for your business from seven customer segments and design your recipe to match their tastes and desires.

Near-Accurate City Weather Simulations:
Figure out how to work with the prevailing weather condition in your city. Discover the impact of changing weather on your sales.

Simulated Economic Conditions:
Monitor the economy of your city to know when it’s booming, in a depression, or recession. Decide your best pricing strategy based on these economic factors.

Surprise Mechanics:
Unanticipated occurrences, like an earthquake, stock market crash, trade war, or even a pandemic, could suddenly hit your city and either wipe out your demand or create a new window of opportunity for your business overnight.

Detailed Small Business Guide:
Gain valuable business insights from Master Lee and the help documentation attached to his lessons! You will need those lessons when launching a real-life food and beverage business.

1v1 matchmaking mode:
Play against your friends, and test your strategic insights and business acumen in the 1v1 online multiplayer mode.

Business concepts


Discover the impact of macroeconomics on your startup. You will acquire a better understanding of how monetary and fiscal policy should help you position your business, manage your savings, and plan your expansions.

Utility Value:

Gain clear insights into why most people would buy a burger instead of making one. Discover the exact phenomenon that causes people to buy the more expensive version of two products that share the same quality and similar branding.

Customer Segmentation:

Have you ever wondered why some businesses focus on creating better quality and higher-priced products for a smaller group of people? Learn in real-time, why, and how this is sometimes more profitable than focusing on selling to the mass market at a lower price.

Product Pricing:

Most people find it difficult to price their products and services appropriately. While playing the game, you will discover all the hidden costs you need to include in your final product price to enable you to maximize profit.

Demand & Supply:

Not only will you discover in a simple, fun, and engaging way, the intricate interdependence of demand and supply in the real-world, you’ll also understand the principles that drive demand. Additionally, you will see how they affect pricing, and how quantity can influence market demand.

Product Development:

One daunting aspect of starting a real-world business is deciding what makes your product or service unique. Most of the biggest Food and Beverage brands you know today became famous because of their recipes. Gain insights about how to think through your product development process, and how depending on a one-size-fits-all product recipe may lead to failure


Another daunting aspect of starting a business is deciding how much you need to invest, and how much time it will take for you to make a profit. The game will help you think through your capital investment needs, make financial projections on the go, and quickly see the results of your decisions.

Advertising & Promotion:

Launching a great startup without investing in the right advertising tools and channels is like winking at someone in the dark. You are doing a good job, albeit under zero visibility. The game will help you discover how to strategically identify, and invest in, the best advertising tools for your chosen customer segment.

Staff Management:

This is the second most important pillar of any business after customer satisfaction. Hence, you will understand how investing in your team keeps the staff happy and increases the performance of your business.


Clearly, the aim is to be the most significant player in the market. Engage in Game theory, price benchmarking, and competitive positioning, in order to win the largest share of your target market.

Forecasting & Inventory Management:

Practice real-time inventory management and materials forecasting, and simultaneously assess its impact on your profit or loss at the end of a trading period. Given that raw materials prediction is an art form, you will discover the factors you need to consider while practising this art form.

Crisis Management:

Finally, unexpected occurrences will undoubtedly hit your business, and you must respond.  Acquire the mindset of anticipating a crisis and subsequently, learn to turn negative economic situations to your advantage.