Long queue of people waiting to buy a burger in Business Heroes Food Truck Simulation
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Master Lee sits, deep in thought, in the midst of wealth.

game brief

The birth of Business Heroes: Food Truck Simulation – Every day while sipping his favourite Earl Grey tea, Master Lee, the wealthiest entrepreneur who ever lived, reflects on his achievements and failures. Unmarried and conscious that his days are numbered, the old geezer cannot forgive himself for failing to find a worthy successor —someone with the courage, brains, and heart to be a true Business Hero. The stakes are high, as whoever inherits his company and fortune can alter the future of humanity.

Failing to find someone through conventional means, Master Lee decided to create the ultimate tool to reach every corner of the world. A Business Simulation challenge like no other. One based on his very first business. And so, Business Heroes: Food Truck Simulation was born.

About Business Heroes: Food Truck Simulation

In this food truck simulation, you will embark on the exciting journey of building a food truck business from the ground up. To win, your business will need to survive unfortunate events that will test your resilience. You must grow at a pace that will alarm your competition, and meet all the secret conditions set by Master Lee.

To achieve all of the above, you have to:

  1. Find the burger recipes that customers will love
  2. Price your burgers and drinks to meet customer expectations
  3. Strategize your spending to fuel growth with upgrades and expansion
  4. Spend on marketing wisely to grow your brand
  5. Manage your employees’ happiness while improving their skills
  6. Adapt rapidly to a changing business environment and unexpected events

In business heroes food truck simulation, you take all the business decisions at night and watch the result of your choices during the day. If you go bankrupt, you lose. If someone else completes the challenge before you, you lose.

Discover the inspiration behind the game here.

Ever dreamt of being a successful entrepreneur? Now’s your chance to discover the joy of managing your own business! Unleash the billionaire business hero in you as you enter this delicious food truck simulation.