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Greetings, 👋

I am super excited to inform you that our first Open Alpha playtest is starting today! 🥳🎉

If you are interested in participating in the playtest, please respond to this email with your preferred playtest mode and we will send you a Steam key.

We have two playtest modes available, Gold and Regular.


  • Your first playtest session is live and recorded with team members providing assistance and assessing your interaction with the UI.
  • You can schedule a playtest session at a time that suits you best.
  • You can playtest further on your own with no assistance or recording.
  • Discord Gold Membership access: All our gold members get instant access to Alpha and Beta builds, have their names included in the game’s credits, and will receive all future Visionaries games FREE.


  • You will be able to playtest on your own with no assistance or recording.
  • Regular Discord Membership

Playtest keys will be sent out on a first come, first serve basis.

If you aren’t on our discord yet, you can join us by clicking here

I look forward to hearing your feedback after you’ve tried this alpha. 😉

Live Long and Prosper 👋,
Kunal & the team

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Greetings, 👋

As you might already know, Business Heroes has 15 countries you can choose from to start and run your business. You will play in the currency of whichever country you select.

These countries are not just a collection of different flags and currency symbols for aesthetics. They represent the actual historical economic and climatic conditions of those countries.

Our goal was to simulate the unique realities of growing an outdoor food business in each country as much as possible. This effort produced a difficulty hierarchy for the game that depends on your country of choice.

The degree of difficulty depends on each country’s prevailing weather, raw material prices, Central Bank Interest Rate, and Gross Domestic Product (GDP) growth rate.

In a previous episode, we discussed our economic simulation model. We showed the impact of economic cycles on your gameplay, including:

  • Changes in population spending patterns due to economic events.
  • Changes in outdoor population size due to the prevailing economic situation.

For example, your city’s population might reduce spending because of a stock market crash 📉. Or they may increase spending when the government implements fiscal stimulus 💵.

The city’s population has an economic happiness rating that depends on the economy’s current performance. More people are on the streets when the economy is good, resulting in higher potential profits. When the performance is poor, it gets more challenging for businesses.

We also wrote about the effects of pricing on customer behaviour in this episode. We showed that some customers would only visit your stand if they considered your burger affordable.

If the cost of buying all the ingredients plus the time and effort to make the burger themselves is significantly less than the burger price, they will likely consider it expensive.

Many economic (and even climatic) numbers used to run the simulations are close to prevailing figures.

We researched each country’s Ingredient prices (wholesale), Central Bank Interest Rates, GDP growth rate, etc., and used them as inputs for the simulation.

Here’s a screenshot of some of the data:

You can find a partial compilation of the dataset here.

We would love your help improving these numbers’ accuracy for 2022/2023. Depending on your country of residence, you can fill out/update any data that seems far from the ballpark figure.

Big thanks to Alley, Bo Chen, and everyone who already supplied figures to us!

With your help, I hope we can improve the game’s impressiveness by applying accurate data in the simulation.

And that’s a wrap for today, Cheers 🥂

Don’t forget to Wishlist the game if you haven’t:

Live Long and Prosper 👋,
Kunal & the team

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Hello, 👋

We are excited to let you know that the original music album for Business Heroes: Food Truck Simulation is now available on Steam!

The album is composed by the talented David Hollandsworth, who has written hundreds of short, instrumental songs and melodies that have been used in countless TV shows, movies and commercials over the years.

His impressive track record includes working with CBS, Discovery, and The CW.

The album features 16 tracks that are perfect for whenever you need to stay inspired and motivated while also feeling calm and mellow. The music is a unique blend of uplifting and relaxing tunes that could also help you unwind after a long day.

David’s music is known for its versatility, and he didn’t fail to add his touch of brilliance to these tracks.

Tracks like “Rise from the ashes” and “Flow” will get you in productively groovy mood with their upbeat and inspiring melodies.

Meanwhile, “New Shoes” and “I Dream in Tangerine” will help you ease into a state of relaxation and tranquility. Here’s a section of some of the tracks:

You can find the full track listing on Steam. During the game’s design phase, we carefully chose music and sound effects to enhance your gameplay.

But now, you can go beyond gameplay to introduce a soft bounce of gaminess into your daily life with this butter smooth music album.

We certainly hope you enjoy listening to it. You can purchase the album on Steam now and add it to your music collection.

And that’s a wrap for today, Cheers 🥂

Don’t forget to Wishlist the game if you haven’t:

Live Long and Prosper 👋,
Kunal & the team


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