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22 April 2022
What’s a Business without a Mission?

Hello, 👋
Glad to reach out to you once again. I know it’s only been two weeks, but it sure feels much longer. As promised in our last update, we’ll show you how the Missions system works. It’s still very early, though, so please be kind. 🙈
The Missions system is what drives the game’s Career Mode. Starting and growing a business in real life can be overwhelming if not managed properly. It’s often difficult to know what’s important and where to begin when faced with all the options at once.
We discovered it’s not that much different in-game too. So, we designed the Career Mode to help new players gradually discover functionalities in the User Interface.
As you might expect, we start with simple business tasks like finding a great startup location for your business and then move on to more complex activities over time.
Can you tell how many functions are missing from the screenshot above? We have a small surprise for the first reader with the correct answer. Reply to this email with your answer for a chance to get it. 🤫😉
As you progress through the missions, Master Lee will provide additional gameplay and business tips, sometimes accompanied by animated highlights of the UI, to accelerate your grasp of the gameplay mechanics.
As I said, it’s still early days yet. But, as you can see from the above gif, we’ve got the system’s structure well set up, and we are now working on implementing the actual Missions. We’d share more on that in the coming weeks.
That’s all for now, Business Hero! Cheers to the weekend 🥂.
Don’t forget to Wishlist the game if you haven’t: https://store.steampowered.com/app/1429080/Business_Heroes_Food_Truck_Simulation/
Live Long and Prosper 👋,
Kunal & the team
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8 April 2022
What’s the best location for your food truck? 🚚

Hello, 👋
Welcome to the latest edition of your updates on our progress. We’ve been working extensively on the game’s Missions system over the last few weeks, and we can’t wait to show you how it’s looking very soon.
Today, you’d discover how locations affect your food truck business. Few things will impact the survival and growth of your food truck business as picking the right location. There are seven locations in the city, and you can see them all below on the map.
Hovering over each location describes the location and hints at the kind of customers to expect there. Each location has a unique mix of customer groups, a limited number of stand spots, and cost of doing business.
The city brief provides a summary of these three aspects of each location.
In the early stages of your business, when you can only afford a Burger Bike and are still cash-strapped, you will need to pick a location with a customer mix and cost of doing business that’s favorable to you.
For instance, a location like Park Central might not be the best place to start your business. It has a higher daily permit fee with lots of Environmentalists and Fit Ones hanging around, and you know they are pretty particular about their food. You might not be able to afford the quality they require, and their feedback will damage your business’s reputation.
The appeal of your food truck is also essential in locations with lots of Foodies, Tourists, Fit Ones, and Managers. They will not touch your food truck with a long pole if its appeal is low.
On the other hand, students and parents don’t care too much about the appeal of your food truck. As long as you offer great value for their money, they will stop over for a burger and also help build your reputation.
So, what’s the best location for your food truck? It all depends on the phase you are in your business. 😉
That’s all for now, Business Hero! Cheers to the weekend 🥂.
Don’t forget to Wishlist the game if you haven’t: https://store.steampowered.com/app/1429080/Business_Heroes_Food_Truck_Simulation/
Live Long and Prosper 👋,
Kunal & the team