Posts By: Busayo Ajao

This episode about why we added events in our strategy game and how we did it. Dale Carnegie once said:

“People rarely succeed unless they have fun in what they are doing.”

From the beginning, we knew that because of the nature of Business Heroes, the game ran the risk of being an overly serious management game.

And we certainly didn’t want that.

So, we introduced the Events system to enhance the player’s excitement and entertainment while growing their food truck business.

You can think of the Events system like the news media in real life. Except that the news it delivers is improbable to happen in real life.

As players grow their food truck businesses, they will have to adapt and make quick decisions in response to these very unrealistic events. 😆

Design & Implementation

We divided the events into two categories, Good and Bad. Each day, the system generates a random number 🔢 that determines the chances of an event occurring the following day. 🌄

Depending on the number, the outcome can be a good event, no event, or a bad event.

In general, the system leans towards good events. We did that because the goal of the system is enjoyment, not frustration.

The news section pops up whenever there’s a new event, and players can select their preferred news channel from three choices.

Their selection determines the category of event they get.

Each event spans from a minimum of 1 day to a maximum of 10 days. For example, the event below is a 50% sale on all Upgrades that will last for 1 day.

Both event categories have 5 levels each. These levels determine the effect and frequency of the event. A level 2 good event has less positive effects on a business compared to a level 5 event, and is likely to happen more frequently than a level 5 event. The same is true for bad events.

Probability of Occurence

We also designed the system in such a way that the probability of getting a Level 1 or 2 event is higher than that of levels 3, 4, and 5.

The image below shows that the probability of occurrence of a Level 1 good event is 26/40 as against 2/40 for a Level 4 good event.

The events cause a percentage increase or decrease in a wide range of statistics, all of which are listed below:

For displayed stats, you can always see the event effect and duration in their tooltips.

Events can range from a massive discount on upgrades to the Nation discovering a cure for cancer.

Here are a few examples:

The events system is an exaggerated, gamified version of business reality designed to boost fun and enjoyment. We hope players find that it adds to their overall experience of the game.

That’s it for this episode!

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Pricing is a key factor in any business strategy game. In Business Heroes, it affects how customers interact with food stands. Your pricing strategy is a crucial aspect of the business model and greatly impacts customers’ buying decisions.

Decision Design

Some customers are more sensitive to the price of burgers than others. For instance, students, parents, and Staff have lower disposable incomes than the other segments. For them, affordability/price is a big part of buying.

Other factors that influence buying decisions in the game are:

– Time of day
– How appealing the Stand looks
The food and service quality of the Stand
Brand popularity of the business

These customers will shy away from your stand if they consider your burger to be too expensive. How do they decide what’s expensive and what’s not?

Utility Value

This is where utility value kicks in. They compare the cost of your burger to the cost of alternatives, such as a homemade burger, and decide based on which option offers the best value for their money.

If the cost of buying all the ingredients plus the time and effort to make the burger themselves is significantly less than the burger price, they will likely consider it expensive.

But as the difference between the burger’s price and the cost of the homemade option reduces, it will seem more affordable to them, and their likelihood of buying the burger will be higher.

Determining Price Sensitivity

To show you how it works, let’s take a closer look at how pricing affects the buying behaviour of the Students segment.

The formula we used:

This results in a graph that shows how the probability of Students buying a burger drops as the percentage difference between the burger price and homemade cost increases:

You can see that Students are very price sensitive as their purchase probability begins to drop at a very low percentage price difference between buying the burger or making it at home.

The graph is different for each customer segment. Some customers like Fit-ones and Managers have a high purchase probability even at a price difference above 200%!

This is because their buying decision is based more on stand appeal, food/service quality, brand name recognition, etc., than price.

The key to maximizing sales is to consider the target market’s price sensitivity when setting menu prices.

That’s it for this episode!

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Hello heroes! 👋

In this episode, we’d be going behind the scenes to explore exactly how marketing works in the game. So come along. 😉

The Role of Marketing

Marketing helps increase awareness for your food stand in a locality or city. Because your food stand will have competition, marketing is the only way to protect and grow 📈 your brand while diminishing 📉 that of the competition.


There are five types of marketing available: Pamphlet 📜 and Social Media 📱 marketing affect a Stand’s brand strength in a locality, while Online 🌐, Radio 📻, and TV 📺 marketing affect the company’s brand strength across the city 🏙️.

Each marketing type has a minimum, average, and maximum investment size, cost, and impact. The sizes help to budget and control your marketing investment.

Pamphlet marketing 📜 is the lowest form of marketing. To balance reality and fun for players, we linked its price to a real-life cost element and exponentially increased ⬆️ the impact of marketing in-game. We used each country’s average burger bike cost as the real-life cost element.

Depending on your chosen country, this results in a higher or lower pamphlet marketing cost.

The gif below shows the difference in cost for pamphlet marketing in Australia ($900), the United States ($575), and Canada ($800), respectively.

Tying the pamphlet marketing cost to a real-life cost element also allowed us to use it as the basis for costing the other forms of marketing.

Business Impact

The type and size of marketing activity you invest in impacts your Brand Strength. Your brand strength shows your company’s popularity in a locality or city. It forms part of your Stand’s Range of Influence.

A Stand’s range of influence allows it to attract 🧲 more customers farther away from the Stand. We talked more about it in this episode.

In the image below, the food truck with the larger stand range (the blue one) will attract more customers than the one across the street.

Every company 🏢 starts with Zero brand strength. Over time, brand strength can increase to 150 points or decrease to -10 points, depending on marketing investments made and news events that affect the company’s brand. Each type and size of marketing activity increases the Stand’s brand strength by a fixed amount.

The Stand’s brand strength in a locality at any given time is the sum of the impact of its marketing activities and any negative or positive events affecting the brand.

The brand, in turn, forms part of the Stand’s range of influence based on this formula:

As the Stand’s brand value grows 📈, its range of influence will widen, allowing it to attract more customers.

Impact on the Competition

The presence of competition introduces a new element to the brand formula. Recall that marketing is the only way to protect your brand and diminish that of the competition.

Here is how it works.

When you invest in marketing, the competition’s brand suffers an equal deduction ⏬ in brand strength. The impact depends on the type and size of your investment and the competition’s ongoing marketing activity (If any).

If there is more than one competitor, the deduction is equally distributed across all of them.

The same is true when the competition invests in marketing. Your brand strength suffers a reduction based on the type and size of the marketing investment. The brand formula with competition becomes:

Here’s a sample marketing impact distribution and resulting brand strength among competitors in a locality. Event impact is not included in this table because, although they affect brand strength, they are random.

In the table, Player 1 invests in pamphlets 📜, social media 📱, and online 🌐 marketing. Player 2 invests in TV 📺 marketing, Player 3 in Online 🌐 marketing, and Player 4 in Radio 📻 marketing.

Although Player 1 is investing in 3 smaller forms of marketing, the impact of the competition’s marketing is driving down it’s brand strength.

Likewise, for Players 3 and 4. Their marketing investment is not enough to withstand the competition’s marketing activities.

Player 2’s heavy investment in TV marketing is sufficiently maintaining its brand strength despite the activities of the others.

You can see that consistent marketing is critical to being successful in multiplayer. Experimenting with different combinations of marketing types and sizes can also provide a unique advantage against the competition.

By maintaining a solid investment in marketing, your food truck company will be able to attract new customers and outcompete other Stands in the city. Hopefully. 😉

That’s it for this episode!

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Hello Heroes!

Today we are taking you behind the scenes to see how we generate economic cycles in the game. 😀

Let’s dive right in!

The Importance of Adaptability

Successful entrepreneurship requires adaptability—the ability to roll with unexpected punches capable of knocking out your best-laid plans.

Imagine starting out as a food truck entrepreneur. You’ve carefully selected the best location, perfected your menu, and are just beginning to get into the flow of things. But just weeks into your launch, the economy takes a nose dive.

Suddenly, your carefully crafted plans and projections go up in smoke, and you are left scrambling to save your business.

This is a scenario many entrepreneurs have faced at some point, and the ability to quickly adapt their business strategy to unexpected economic realities is often what differentiates successful businesses from the rest.

Simulating Economic Impact

We decided to simulate the same phenomenon in the game to allow you to flex your strategic-thinking skills. Each city in the game has a different difficulty level based on many factors, including its economic situation 📉.

Like in real life, each city’s economy in the game experiences business cycles of economic growth and downturn. Although an average cycle lasts about ten years, we thought it would be fun to implement business cycles in the game as one-year rotations 😎.

The city has nine customer segments with unique spending limits and habits. Their perceived value of your burger 🍔 & drink 🥤 increases or decreases depending on the economic situation.

Here’s how we designed it.

The Design

Let’s take Washington DC, as an example. The graph below shows the annual GDP growth for the US. Despite the micro tremors, the overall 10-year cycle is unmistakable. ⬇️

For our simulation, we picked the US’s ten-year average GDP growth rate (2%) to generate the base case scenario of the economy:

The graph below illustrates the outcome of the formula.

As you strive to grow your business, the economic growth percentage will move across the blue dotted line to simulate economic growth or slow down.

Real economies also experience unexpected spikes and dips in the business cycle. We catered to this by implementing an events mechanic.

Based on the probability of occurrence, events such as technological breakthroughs 💻, international sports events 🏈, or trade wars and taxes will feed the simulation with spikes and dips.

In-game Impact

The population size is divided into outdoor and base population sizes. The outdoor population size is the total number of customers that are outdoors and willing to make a purchase. The base population size is the total number of customers, including those indoors.

The economic situation influences the outdoor population size. Many or fewer customers are willing to come out and spend depending on if the economy is in a growth phase or a downturn.

Each segment has a Base Economic Happiness, e.g. 40 units. Their current economic happiness per time will fluctuate upwards ↗️ or downwards ↘️ depending on the current economic condition.

Example of the calculation for the Parent segment.

Y generates the current economic happiness 😄 value of the Parent segment. You can see the difference between the outdoor and base population size as well as the current and base economic happiness in the customer segment tooltip.

Less population leads to fewer sales for your business ☹️. You will need to strategize, adjust your price, increase your marketing spending and improve your burger quality to drive sales. Additionally, having enough savings to weather the hard times really helps. 😉

That’s it for this episode!

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Food truck owners expect to face a variety of challenges daily. But perhaps one of the biggest challenges they face is terrible weather. Keeping the truck open and customers satisfied can be extra demanding when it’s freezing or pouring outside.

This episode is about how we designed the game’s weather system to simulate city-specific weather conditions.

The Challenge

As you know, there are several major cities in the game. To improve the player experience and game difficulty, we had to ensure that each city’s in-game weather mirrors the historical weather conditions of their real-life counterpart.

Getting this right was quite the challenge. 😅


We first tried to implement a replica of historical weather conditions in each city. But we quickly realized this would pose a problem with replayability as players would eventually find our data source 😨 and have an unfair advantage on the leaderboards.

So we decided to discard this method. 🚮

Our second and final approach was to use the normal distribution and the average temperature and precipitation values in a city to generate the weather condition. For example, let’s take Washington, DC, as a case study.

Below is the actual data for Washington, DC:

By taking the average temperature as a mean and using a standard deviation of one, we randomly generated the temperature to fit within the high and low ranges. The Box–Muller transform was particularly useful here.

This method helped us account for the rare occurrence of a very high 🥵 or very low 🥶 temperature, which happens in reality. Similarly, for the precipitation, we used the average as a mean and a standard deviation of two to generate the amount of rain 🌧️, which directs the cloud volume. ☁️



You can observe a clear jump ⬆️ in averages as we move from month to month, which shouldn’t be so. To resolve this, we employed weekly peak averages instead of monthly, which made it work as intended.

Below is a yearly temperature simulation for Washington DC for the morning 🌅, afternoon 🕑, and evening 🌆.

The simulation for the rain/cloud below is for the mornings alone in Washington, DC. As you can see, most mornings, there is a light shower or an overcast, followed by sunny conditions and light rain.

We think this method strikes the right balance between fun 🕺💃 and computing requirements. 💻

In-game impact

The presence of rain ☔ and snow 🌨️ reduces the outdoor population in the game, thus reducing the number of sales possible during the period, just like in real life. You can always invest in upgrades to reduce the impact of weather on your business.

However, it might not be a profitable investment if your chosen customer segment is not big enough. It will take strategic thinking 🤔 and astute decision-making to discern the best time for such an investment.

That’s it for this episode!

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Successful food truck owners all know one thing. Poor food and service quality will kill a food truck business faster than you can say, “Rest in peace” 😵. This news update is about preventing your food truck company from death by poor service.

After every sale, customers give feedback about your Stand’s quality of service. This feedback increases ⬆️ or decreases ⬇️ the Stand’s total quality 🌟 depending on if it is good 👍 or bad 👎. Negative feedback shows you areas of the Stand that need improvement.

A business that consistently ignores negative quality feedback from its customers cannot expect to survive for long. This is because the Stand’s overall quality forms part of its Reputation. An excellent reputation allows a Stand to attract more customers farther away from it. You can read more about this here.

A higher Stand quality has a positive effect on Stand Reputation. So, what makes up Stand quality? A Stand’s overall quality is based on its Service Quality and Food Quality.

Service Quality

Service quality measures how a business’s service delivery compares to customer expectations. Quality service leaves a strong impression in the customer’s mind. 🤩

For a food truck, this means delivering speedy service in a friendly and helpful manner 😊. That’s why we divided Service Quality into service speed and customer service.

Service Speed 🏃💨

This measures how long it takes a Stand’s employee to serve customers. New Stand employees start with an average service speed.

You can improve their speed through training 🧑‍🏫, increased employee happiness 😁, and Stand upgrades 🦾.

Bad customer feedback 👎 and employee unhappiness 😞 will worsen your employee service speed. So it’s best to address them immediately.

When a Stand has two employees, the Stand’s service speed is the sum of both employees.

Service speed is inversely proportional to the time ⌚ employees take to serve customers. As service speed increases, the time (measured in milliseconds) to serve customers reduces.

We are using milliseconds because we compressed time in the simulation.

The formula for this relationship is:
Here’s a graph showing the result of the formula:
You can see that the time to serve a customer reduces at higher employee service speeds.

Customer Service 🏅

This shows the employee’s ability to charm customers. Excellent customer service guarantees positive feedback 👍 from customers.

Like service speed, new employees start with an average customer service rating. You can improve their rating through training and increased employee happiness.

Bad feedback 👎 and employee unhappiness 😞 will also worsen customer service if left unattended. Unlike service speed, there are no Stand upgrades to improve customer service.
The customer service quality for Stands with two employees is the average of both.

Improving Service Quality

One of the best ways to improve your food truck service quality is to train 🧑‍🏫 your employees. Training helps improve service speed and customer interaction.

Impact of Training on Service Speed

Employees start at training Level 0 and can be trained up to Level 6. Each new training level increases the employee’s service speed by a certain amount.
In the table below, you can see how different training levels impact service speed and the equivalent time it takes to serve a customer:

A new employee with zero training and no Stand upgrades has a service speed of 40. At this speed, it will take them 4256 milliseconds to serve one customer.

But at training level 4, it will take the employee only 3511 milliseconds 🤯 to serve a customer. As training and speed increase, service time reduces.

Impact of Training on Customer Service

Like service speed, each new training level increases the employee’s customer service by a certain amount (as illustrated in the earlier image). The table below shows the progression:

Happy employees, happy company. 😁

Employee happiness measures how enthusiastic and dedicated a worker feels toward their job. Happy employees are present, and they perform better. We kept things simple by tying the employee’s happiness to their salary and bonuses.

Employees begin with a certain happiness level. This level increases or decreases based on their salary, bonuses, and random events.

What’s the market rate got to do with it? 🤔

As in real life, there is an average salary expectation or market rate for the position of a food stand employee. This amount differs from city to city.

An employee’s happiness depends on the difference between their salary and the market rate. Paying your employees higher than the market rate will make them happier and vice versa.

What happens when employee happiness drops? 😓

When your employee’s happiness is average and above, they feel engaged and motivated. Their probability of not showing up for work is 0. As their happiness drops below average, they begin to lose motivation. So, their likelihood of not showing up for work increases.

The screenshot below shows Sophie being absent due to employee unhappiness.

Here’s the formula for calculating the effect on employee happiness due to the difference between their salary and the market rate:

And the result of the formula in a graph:

You can see that at 5% above the market rate, there is no effect on the employee’s happiness. Their happiness improves or worsens as the difference increases or decreases.

Happiness affects speed 🏃💨 and customer service 👍

The table below shows how employee happiness affects service speed and customer service.

Happier employees gain one extra point in speed and service quality across all training levels. They are faster and treat the customers better than their colleagues in the same training level.

Food Truck Upgrades 🛠️

Upgrades are extra facilities that help to improve a Stand’s performance, offering, or value. Various upgrades are available. From cash registers, sound systems, and Umbrellas ⛱️ to cooling fans, nitro boosters, and organic veggies 🫑🍅.

Some upgrades improve employee efficiency, the Stand’s appeal, or food quality, while others comfort or entertain customers.

Some Stands have certain upgrades built in (like in the above image), while they need to be bought for others. Such purchases are based on compatibility, as not all upgrades are compatible with each Stand. All upgrades with a padlock in the above image are not compatible with Isabella’s Stand.

Food Quality

Food quality is based on the taste and freshness of the Stand’s burgers. Every Stand starts with average food quality. As you change your burger recipe for your target customer segment, your food quality will increase or decrease depending on their feedback. Random events can also affect food quality positively or negatively.

The most satisfactory feedback customers can give is called the Perfect Recipe. Customers give this feedback when the ingredients in a burger recipe match their taste in size and composition. However, because customers have different tastes, the Perfect Recipe for each segment will differ.

Customer Experience and Feedback

Service Speed Feedback

Customers measure a Stand’s service speed by the amount of time ⌚ they are willing to wait to buy a burger 🍔. This time is called Customer Patience, and it’s different for each segment.

For instance, Students 🧑‍🎓, with limited cash and time to burn, can wait for 15000 milliseconds (about 90 minutes in real life) to be served. But Managers 🧑‍💼 will only wait for 6667 milliseconds (40 minutes in real life) before leaving.

Service speed 🏃💨 is one factor that determines how fast your burger queue moves. If the time to reach the front of the queue exceeds a customer’s patience, they will say that the wait is too long 😡 and leave. The image below shows a manager stomping off because the wait is too long for him.

But if the customer is first in line, they will buy the burger and say that the service is too slow 🐌.

Customers become more patient when the Stand has certain upgrades. Things like sound systems, TV screens, and cooling fans all help to improve patience.

Customer Service Feedback

It works the same way for customer service. Each customer segment has a minimum customer service need. Service below this threshold will attract bad customer service feedback 👎.

The customer service threshold for Parents is 25, and 50 for Tourists. If your employee’s customer service is below 50, Tourists will keep complaining about it. But as long as it is not below 25, Parents will be okay with it.

The gif below shows a Tourist leaving bad customer service feedback while buying a burger. Judging by the previous customer’s reaction, the burger is terrible, and they will complain about that too. 🤣

Food Quality Feedback

Recall that the Perfect Recipe for each customer segment is unique. The perfect recipe for one customer might be a burger with too many or too few ingredients for another. Customers judge your recipe by the quality and amount of ingredients in it.

When one or more ingredients are too much or too little for a customer, they will give an ‘excessive ingredient’ or ‘insufficient ingredient’ feedback. Both of which reduce your Stand’s quality.

Excess ingredient feedback

Insufficient ingredient feedback

For quality-conscious customers, their perfect recipe requires special ingredients like the softest buns. You will need a fresh bun maker installed on your Stand to produce these buns.


Delivering excellent quality in your food Stand begins with paying genuine attention to your recipe, employees, and customers 👨‍👩‍👧‍👦. When you prepare tasty recipes, train your employees, keep them happy, and make your customers comfortable, there will be no end to the positive feedback and recommendations your company receives from customers.

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Welcome to our behind-the-scenes look at the customer’s decision-making process for food purchases. Let’s dive right in. 😉

Design Goal & First Steps

Our goal was to create a fun customer simulation for you to experience what it is like to be a business owner in the outdoor food industry😁. Food vendors interact daily with a broad range of people with different tastes and preferences, and they design offerings to meet those needs.

Engineering customer behaviour in the game was a challenge.

Because we could not cater to all customer tastes and preferences, we started by creating nine customer segments based on food-related lifestyles. 👨‍👩‍👧‍👦

Their purchase decision is influenced by one or a combination of the following factors:

  • How appealing the Stand looks
  • The price of burgers
  • The food and service quality of the stand
  • Brand popularity of the business


We divided the customer purchase journey into three steps:

  • Purchase Awareness
  • Purchase Activation
  • Purchase Decision

Step 1: Purchase Awareness

Before customers can decide whether to buy from your Stand, they must first become aware of it. If they do not, they will keep going on their way. 🚶

They become aware by colliding with your Stand’s Range of Influence. The Range of Influence is like an invisible force field around your Stand. It alerts customers of its presence.

The size of a Stand’s Range of Influence size is determined by its Brand 🧑‍💼, Quality ⭐, and Appeal 😍. The stronger these are, the larger the range of influence and the higher the likelihood that customers will collide with the range of influence.

The Range of Influence formula is:

Colliding with a Stand’s Range of Influence activates the second step of the customer purchase journey.

Step 2: Purchase Activation

Now, the customer goes through various factors to determine whether they will buy. Their probability of purchasing from your Stand depends on how well your business satisfies these factors.

The following are the factors they consider.

Is the Stand classy enough?

Some customer segments, like Managers, have a minimum Stand requirement. There are six types of Stands available; if a customer segment does not consider the Stand you own classy enough, most will not buy from it. 👎

But this only applies to the more affluent customer segments 🏧. Other customers are not too bothered with what type of Stand your business owns. They just move on to the other factors.

Am I Hungry?

Each customer segment has a time-of-day 🕒 when they are likely to be hungrier than at others. During the hungry periods, the customer’s activation probability gradually rises ⬆️ to a peak of 100%. It then dips ⬇️ to a low of 25% after that.

When customers collide with your Stand’s range, the system generates a random number between 0 – 100. If the number falls below the customer’s activation probability at that time, the customer will proceed to the next deciding factor. If it falls above it, the customer will continue on its way.

How much does the burger cost?

Some customers are more sensitive to your burger price 💲 than others. These customers will pass if your burger seems expensive. They use the difference between your selling price and the cost of an average burger patty to decide its affordability.

Side note: We chose to use the burger patty as the basis for price sensitivity because it is the most valuable part of all the burger recipes in the game.

The lower the difference, the more affordable, price-sensitive customers perceive the burger. This increases ⬆️ their purchase probability based on price.

Below is how the purchase probability for Students 🧑‍🎓 is calculated.

Y = Probability of purchase based on burger price
X = % of selling price based on the cost of patty

The formula results in this graph showing customer purchase probabilities at different selling-price-to-patty-cost ratios:

As the ratio increases, the purchase probability of each customer segment decreases. The process is similar for drinks 🥤. However, the basis for price sensitivity is the base cost of drinks.

The formula for parents 🧑‍🤝‍🧑:

Y = Probability of drink purchase
X = % of selling price based on base cost of drink

The graph below displays the result of the formula for customers at different sales-to-cost-price ratios:

You can see customers are less sensitive to drink pricing than burger pricing. This is because drinks 🥤 are a complimentary product in the game.

Customers with a high purchase probability at your burger price will proceed to their final deciding factor.

Does the Stand have a good reputation?

Every Stand has a reputation which influences the number of customers it attracts. Reputable Stands attract more customers across all segments than those with a low reputation.

The two factors that form a Stand’s reputation are its Quality ⭐ and Appeal 😍. Quality has food and service aspects. Food and service quality depends on employee performance. Appeal depends on the type of stand and upgrades installed in it.

Some customers may decide not to buy from a Stand if its reputation is too low 👎. The purchase probability formula for the influencer segment based on a Stand’s reputation is:

Y = Probability of purchase based on reputation
X = Appeal Value or Quality Value

Below is the graphical representation of the formula across all customer segments at different quality or appeal values:

The purchase probability for each segment clearly increases with quality or appeal.

The customer’s purchase activation process culminates in an overall purchase probability figure. This figure is a combination of their time 🕒, price 💲, quality ⭐, and appeal 😍 purchase probabilities.

It is now time to decide.

Step 3: Purchase Decision

We all know that customers can be unpredictable sometimes. Your product could tick all the right boxes ✅, but they still decide to postpone their purchase for other reasons.

We factored in this slight deviation from predictability by adding an extra step at the purchase decision point.

After a customer’s overall purchase probability is determined, the system generates a random number between 0 – 100. If the number is less or equal to the overall purchase probability, the customer decides to buy from the Stand. But if the number is higher than the purchase probability, the customer postpones the purchase.


Understanding your customer’s decision-making process is essential to the growth and success of any real-life business 💹. We tried to replicate this in the game without spoiling the fun.

We hope the customer simulation provides an equally enjoyable and valuable experience for you as you build a successful food truck business. Don’t forget to join our community to get these behind-the-scenes specials delivered directly to your inbox. We’ve got other exclusive perks waiting for you.

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Inventory section details in our economic simulation game

Welcome to your latest update on our progress developing Business heroes, our business and economic simulation game for PC. While we’ve been spending a tremendous amount of time just debugging the food truck financial reports section 😭, we still managed to get work done on the Inventory section. Have a look.

Burger Inventory 🍔

The Burger Inventory section is where you manage all the stock you need for your burgers – Buns, Patties, Tomatoes, Lettuce, Cheese, and Sauces.

Inventory management in an economic simulation game

A quick run down of the sections:

Stock (Total) – Helps you track how much of each ingredient you have left in stock and your new total (in brackets) after you make an order.

Next Day’s Purchase Order – Where you order how much of each ingredient you need for the next business day.

Burger Counter – Shows the number of burgers you can make with your current ingredient inventory size.

Inventory section details in our economic simulation game

Side note: Whenever an ingredient is not enough for the number of buns you are ordering, the stock total stays red. It turns green when it’s enough.

Daily Cost and Excess Loss
– Daily cost is the amount your next day’s order costs. Excess loss is the cost of all wasted ingredients. Ingredients get wasted when you order after your storage is full.

Storage Capacity – The brown bar represents how much storage your total stock has used up and how much is left.

Drinks 🥤

The drinks on offer in the game are a combination of water, soda, and juice. They serve as a complementary product that your business may sell to customers to increase revenue. The inventory management for drinks works nearly the same way as that for burgers.

drinks inventory without a fridge

Unlike burgers, however, drinks are not your business’s primary product. They require your food truck to be equipped with a cooler box or fridge before you can sell them.

Depending on the type you own, you can equip your food truck with a cooler box or fridge by going to the add-ons section (where all the equipment upgrades are for your food truck are).

How to purchase a fridge in our economic simulation game

Side note: Upgrades that have the padlock symbol on them indicate that they are not compatible with your food truck.

After equipping your food truck with a means of cold storage, you can begin to sell drinks to your customers. Notice in the image above that some fridges also increase the shelf life of burgers and ingredients.

Be sure to keep an eye on your storage consumption, though. Drinks ordered after your cold storage is at full capacity will go to waste. And we certainly do not want that. 😉

Auto-stock 🤖

Inventory management is one of the activities you will be carrying out daily to ensure you have enough stock for the next day. You will frequently have to increase or decrease your stock to avoid buying more or less than what you need. For Burger Inventory, this means managing quantities for all your ingredients individually.

As you expand, it’s only normal that you will want to automate your inventory process. We implemented a pay-per-use solution called Auto-stock to provide this automation.

Inventory automation in Business Heroes

With one click, auto-stock helps you calculate the quantity of ingredients you require for the number of buns you have in stock. This way, you can quickly balance your order quantity across multiple stands, save time, and avoid overspending on inventory.
Automated stocking in business heroes.
You will pay a fee every time you use the auto-stock function, so keep an eye on your account balance when you use it. If you are running low on cash, you can always manage your stock manually. 😊

After implementing this function in our economic simulation game, we were impressed with its impact on the gameplay experience. We are sure you’d appreciate the convenience it introduces to your management activities when you can afford to use it.

That’s it for this update, folks! To get these updates delivered to you first, directly to your inbox, please join our community. We’ve got other exclusive perks waiting for you.

Live Long and Prosper 👋,
Team Visionaries.

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Food Truck Financial Reports in Multiplayer

Welcome to our very first progress update of the year! We are glad to be back at it and excited to show you what we’ve been doing. We started implementing the food truck financial reports section. Have a look.

Financial Reports 📃

The financials section serves as your automated accounting system. It comes fitted with the main financial components of a real-world business to help you stay on top of your business. 🧐

The design for the date navigation system is still in progress, so keep your eyes on every other thing and pretend the odd looking, dark blue buttons don’t exist for now. 😁

Single-player 🎲

Tracking income, expenses, profit, and other line items over specified periods in single player is a breeze with the system.
Single Player Financial Reports

Multiplayer 🎲🎲

After successfully deploying it for single-player in December, we resumed the year by integrating the financial system into multiplayer and fixing all the inevitable accounting bugs.

Financial Reports in Multiplayer

During the integration, amongst other things, we ensured that:

  • All the correct financial models are updated during the business day so that accounting always tallies whenever you check it.
  • All data values relating to your business’s financial history (Today, Year-to-date, Lifetime, etc.) get updated with each sale.
  • The system updates the Day, Month, and Year financial views with each sale.

Performance Testing 🥊🌟

With that done, we proceeded to test data performance across many days to ensure optimum speed for generating financial reports under different conditions.

1,000 days: 6 stands test.
Food Truck Financial Reports Testing

Result: The speed is great. 😎 There are no noticeable delays in report generation after interaction with the date navigation system.

10,000 days: 10 stands test.

We wanted to push the system to the limits and see if everything still works with days of more than 27 years and a data history of 10 stands.

Result: We could make the speed a little better. 🤔The interaction with the date navigation system felt a little bit slower but generally, it’s not bad for data of such size (80 Mb).

That’s it for this update, folks! To get these updates delivered to you first, directly to your inbox, please join our community. We’ve got other exclusive perks waiting for you.

The entire team and I wish you an extremely productive 2022. We certainly look forward to a fantastic time together this year.

Live Long and Prosper 👋,
Team Visionaries.

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Business Heroes: Food Truck Simulation add-ons

It’s been a minute! We’ve been neck deep into developing Business Heroes: Food truck Simulation and so much has happened over the last few weeks. We can’t wait to share it all with you. Without further ado, let’s dive right into it. 👯‍♂️

Add-ons Management

Add-ons are equipment upgrades or enhancements that improve your service offering to customers when added to your burger stand. There are 21 available, ranging from Bluetooth speakers and freezers to stronger grills, super blowing fans, and even a nitro vehicle booster.

Not all add-ons are compatible with every stand though, and you can tell them apart by the blue padlock on some of them.

Different food truck addons in our food truck simulation game
Want to make those impatient customers wait in line longer? Get a LED TV screen 📺 to entertain them. Need to cater to more diet-conscious customers? Get organic veggies and start using organic tomatoes 🍅, lettuce, and cheese 🧀 in your burgers.

Add-ons are a great way to deal with bad weather conditions and improve your customer satisfaction. Both of which ultimately improve your business profits. Knowing when to invest in purchasing them would play a big role in your success in this food truck simulation game.

Multiple Save/Load File System 💾

We worked on a multiple save/load files system and integrated it into the game’s User Interface. Multiple save/load file systems are a MUST today, and a game without it shouldn’t be released. 👀

save game system in our food truck simulation game

How it works is, new games in Career mode are automatically saved after each business day. Currently, saved games display your company name, the number of stands you have, your cash balance at the time of your last save, and the date and time of the save.

Is there anything else you’d like to see shown? You can let us know in the comments.

Bug Alert 🐛

We also caught a bug that gets customers stuck in front of a stand and simultaneously removes the employee responsible for that stand. It’s a chase condition error that removes a dealing employee when trying to serve customers.
food truck simulation game bughe bug probably likes seeing customers get frustrated 🤣. Fixing it has been a little bit tricky, but we’d get that bug annihilated soon enough. We certainly can’t have frustrated customers walking around the city.

New Team Member 🎉✨

Finally, we got to welcome a new member to the team! His name is Motawea and he is a talented developer based in Egypt. We are excited to have him join us as we bring Business Heroes to life. Please extend a warm welcome to him in the comments. 😉

To get these updates delivered to you first, directly to your inbox, please join our community. We’ve got other exclusive perks waiting for you.

That’s it for this update Heroes, catch you in two weeks…

Live Long and Prosper 👋,
Team Visionaries

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