Posts In: Development

Greetings, 👋
So, it’s been an exiting couple of weeks after the release of our Open Alpha playtest. We are so grateful to everyone for playing this early development version and taking out time to provide fantastic feedback. 😍

Special thanks to:

  • Pkay Outlaw
  • Serzal
  • David Maza
  • Dennis Ho
  • Klebb
  • Orcosauraus
  • Roogna
  • Seth
  • Brian
  • Lopata_eu
  • Marcacia726
  • Yash
  • Fiery
  • Eleven
  • ItsMegs

The median playing time is 2 hours and 22 minutes! 😮 Quite a bit more than we expected considering the current development progress.

Hall of Fame 🏆

We currently have 7 players in our playtests Hall of Fame. These are players who have completed all Master Lee’s missions in the playtest and have successfully unlocked Sandbox and Multiplayer modes.

Massive congratulations to everyone on the list🎉:

If you’ve completed Master Lee’s missions and your name is not on the list, join us on discord and let us know when you completed them. ⭐

You deserve recognition. 😉

Also, our discord is the place to be if you’re looking for tips and tricks to help you complete any of the missions. ✅

Bugs, bugs, bugs! 😭

Although we tried our best, many of the players found several bugs 🪲, some more serious than others. Here’s a screenshot of our bugs/feedback tracker:

We have already addressed the most important bugs through updates. 💪 We started the playtest with build 0.104 and we are now on build

Feedback Request 💌

If you’ve played the game and are yet to tell us what you think, we are anxiously waiting to hear from you. 🙈

Whether you enjoyed your experience or have any suggestions on how we can improve, we would deeply appreciate it if you could share them with us. 😁 Your feedback is our compass. Without it, we can’t refine our game or create more you’ll love.

You can simply reply to this email 📧 with your thoughts and/or improvement suggestions. 💓

Improvements 📈

Over the coming weeks, the team will gradually start implementing many of the improvement suggestions you’ve provided.

It’s vital to us that new players are able to easily navigate through the game and your gameplay insights will be instrumental in making the gaming experience more enjoyable and accurate for them.

Interested in participating? 🎮

If you are interested in participating in the playtest, but haven’t been able to do so, you are in luck! 😃

The playtest is still ongoing. Albeit with a limited number of keys 🔑 left.

Please respond to this email with your preferred playtest mode and we will send you a Steam key.

We have two playtest modes available, Gold and Regular.


  • Your first playtest session is live and recorded with team members providing assistance and assessing your interaction with the UI.
  • You can schedule a playtest session at a time that suits you best.
  • You can playtest further on your own with no assistance or recording.
  • Discord Gold Membership access: All our gold members get instant access to Alpha and Beta builds, have their names included in the game’s credits, and will receive all future Visionaries games FREE.


  • You will be able to playtest on your own with no assistance or recording.
  • Regular Discord Membership

And that’s a wrap for today, Cheers 🥂

Don’t forget to Wishlist the game if you haven’t.

Live Long and Prosper 👋,
Kunal & the team

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Greetings, 👋

I am super excited to inform you that our first Open Alpha playtest is starting today! 🥳🎉

If you are interested in participating in the playtest, please respond to this email with your preferred playtest mode and we will send you a Steam key.

We have two playtest modes available, Gold and Regular.


  • Your first playtest session is live and recorded with team members providing assistance and assessing your interaction with the UI.
  • You can schedule a playtest session at a time that suits you best.
  • You can playtest further on your own with no assistance or recording.
  • Discord Gold Membership access: All our gold members get instant access to Alpha and Beta builds, have their names included in the game’s credits, and will receive all future Visionaries games FREE.


  • You will be able to playtest on your own with no assistance or recording.
  • Regular Discord Membership

Playtest keys will be sent out on a first come, first serve basis.

If you aren’t on our discord yet, you can join us by clicking here

I look forward to hearing your feedback after you’ve tried this alpha. 😉

Live Long and Prosper 👋,
Kunal & the team

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Greetings, 👋

As you might already know, Business Heroes has 15 countries you can choose from to start and run your business. You will play in the currency of whichever country you select.

These countries are not just a collection of different flags and currency symbols for aesthetics. They represent the actual historical economic and climatic conditions of those countries.

Our goal was to simulate the unique realities of growing an outdoor food business in each country as much as possible. This effort produced a difficulty hierarchy for the game that depends on your country of choice.

The degree of difficulty depends on each country’s prevailing weather, raw material prices, Central Bank Interest Rate, and Gross Domestic Product (GDP) growth rate.

In a previous episode, we discussed our economic simulation model. We showed the impact of economic cycles on your gameplay, including:

  • Changes in population spending patterns due to economic events.
  • Changes in outdoor population size due to the prevailing economic situation.

For example, your city’s population might reduce spending because of a stock market crash 📉. Or they may increase spending when the government implements fiscal stimulus 💵.

The city’s population has an economic happiness rating that depends on the economy’s current performance. More people are on the streets when the economy is good, resulting in higher potential profits. When the performance is poor, it gets more challenging for businesses.

We also wrote about the effects of pricing on customer behaviour in this episode. We showed that some customers would only visit your stand if they considered your burger affordable.

If the cost of buying all the ingredients plus the time and effort to make the burger themselves is significantly less than the burger price, they will likely consider it expensive.

Many economic (and even climatic) numbers used to run the simulations are close to prevailing figures.

We researched each country’s Ingredient prices (wholesale), Central Bank Interest Rates, GDP growth rate, etc., and used them as inputs for the simulation.

Here’s a screenshot of some of the data:

You can find a partial compilation of the dataset here.

We would love your help improving these numbers’ accuracy for 2022/2023. Depending on your country of residence, you can fill out/update any data that seems far from the ballpark figure.

Big thanks to Alley, Bo Chen, and everyone who already supplied figures to us!

With your help, I hope we can improve the game’s impressiveness by applying accurate data in the simulation.

And that’s a wrap for today, Cheers 🥂

Don’t forget to Wishlist the game if you haven’t:

Live Long and Prosper 👋,
Kunal & the team

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Hello, 👋

We are excited to let you know that the original music album for Business Heroes: Food Truck Simulation is now available on Steam!

The album is composed by the talented David Hollandsworth, who has written hundreds of short, instrumental songs and melodies that have been used in countless TV shows, movies and commercials over the years.

His impressive track record includes working with CBS, Discovery, and The CW.

The album features 16 tracks that are perfect for whenever you need to stay inspired and motivated while also feeling calm and mellow. The music is a unique blend of uplifting and relaxing tunes that could also help you unwind after a long day.

David’s music is known for its versatility, and he didn’t fail to add his touch of brilliance to these tracks.

Tracks like “Rise from the ashes” and “Flow” will get you in productively groovy mood with their upbeat and inspiring melodies.

Meanwhile, “New Shoes” and “I Dream in Tangerine” will help you ease into a state of relaxation and tranquility. Here’s a section of some of the tracks:

You can find the full track listing on Steam. During the game’s design phase, we carefully chose music and sound effects to enhance your gameplay.

But now, you can go beyond gameplay to introduce a soft bounce of gaminess into your daily life with this butter smooth music album.

We certainly hope you enjoy listening to it. You can purchase the album on Steam now and add it to your music collection.

And that’s a wrap for today, Cheers 🥂

Don’t forget to Wishlist the game if you haven’t:

Live Long and Prosper 👋,
Kunal & the team


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Greetings, 👋

In the last episode, we looked at how to use upgrades to improve customer patience and reduce missed sales. Today you’ll discover how service speed upgrades can help improve employee speed, resulting in even more reductions in missed sales.

Let’s dive right in.

Service Speed Overview

Employee service speed measures how long it takes a Stand’s employee to serve customers. For Stands with two employees, the Stand’s service speed is the sum of both employees.

Service speed is inversely proportional to the time ⌚ taken to serve customers (service time). As service speed increases ⏫, the service time reduces ⏬.

Here is how it looks on a graph:

Business Impact

Customers face either of two scenarios when they visit your food stand. It’s either there is a queue, or there isn’t.

If there is no queue, but the service time exceeds their patience, they will give a ‘slow service’ feedback after buying.

Reducing negative feedback with service speed upgrades in business heroes

When there is a queue, but they are getting served when their patience is exceeded, customers will only give a ‘slow service’ feedback if the wait time plus service time is more than their patience.

Slow service feedback negatively affects a food stand’s overall quality.

You can improve service speed through training, increased employee happiness, and stand upgrades.

For a deeper dive into the impact of training and employee happiness on service speed, you can read this episode on  service quality and this one on employee happiness.

Service Speed Upgrades

There are three food stand upgrades that help to improve employee efficiency, and thus service speed.

Here’s how they impact service speed:

Just like customer patience upgrades, service speed upgrades are stand-specific. You can see the full compatibility chart for the service speed upgrades below:

Decisions, Decisions, Decisions.

Because the burger bike is incompatible with any of the service speed upgrades, owners will need to invest more in employee training and happiness to improve speed.

Achieving faster service speeds can maximize sales and reduce negative feedback by minimizing customer wait times. How you allocate resources to achieve this will depend on the truck you own, the empty upgrade slots available, and how much cash you have.

Still, you might need more than upgrades and training when targeting more affluent customers. You just might need to invest in a brand new truck.

And that’s a wrap for today, Cheers 🥂

Don’t forget to Wishlist the game if you haven’t:

Live Long and Prosper 👋,
Kunal & the team

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Hello heroes! 👋

In this episode, we’d be going behind the scenes to explore exactly how marketing works in the game. So come along. 😉

The Role of Marketing

Marketing helps increase awareness for your food stand in a locality or city. Because your food stand will have competition, marketing is the only way to protect and grow 📈 your brand while diminishing 📉 that of the competition.


There are five types of marketing available: Pamphlet 📜 and Social Media 📱 marketing affect a Stand’s brand strength in a locality, while Online 🌐, Radio 📻, and TV 📺 marketing affect the company’s brand strength across the city 🏙️.

Each marketing type has a minimum, average, and maximum investment size, cost, and impact. The sizes help to budget and control your marketing investment.

Pamphlet marketing 📜 is the lowest form of marketing. To balance reality and fun for players, we linked its price to a real-life cost element and exponentially increased ⬆️ the impact of marketing in-game. We used each country’s average burger bike cost as the real-life cost element.

Depending on your chosen country, this results in a higher or lower pamphlet marketing cost.

The gif below shows the difference in cost for pamphlet marketing in Australia ($900), the United States ($575), and Canada ($800), respectively.

Tying the pamphlet marketing cost to a real-life cost element also allowed us to use it as the basis for costing the other forms of marketing.

Business Impact

The type and size of marketing activity you invest in impacts your Brand Strength. Your brand strength shows your company’s popularity in a locality or city. It forms part of your Stand’s Range of Influence.

A Stand’s range of influence allows it to attract 🧲 more customers farther away from the Stand. We talked more about it in this episode.

In the image below, the food truck with the larger stand range (the blue one) will attract more customers than the one across the street.

Every company 🏢 starts with Zero brand strength. Over time, brand strength can increase to 150 points or decrease to -10 points, depending on marketing investments made and news events that affect the company’s brand. Each type and size of marketing activity increases the Stand’s brand strength by a fixed amount.

The Stand’s brand strength in a locality at any given time is the sum of the impact of its marketing activities and any negative or positive events affecting the brand.

The brand, in turn, forms part of the Stand’s range of influence based on this formula:

As the Stand’s brand value grows 📈, its range of influence will widen, allowing it to attract more customers.

Impact on the Competition

The presence of competition introduces a new element to the brand formula. Recall that marketing is the only way to protect your brand and diminish that of the competition.

Here is how it works.

When you invest in marketing, the competition’s brand suffers an equal deduction ⏬ in brand strength. The impact depends on the type and size of your investment and the competition’s ongoing marketing activity (If any).

If there is more than one competitor, the deduction is equally distributed across all of them.

The same is true when the competition invests in marketing. Your brand strength suffers a reduction based on the type and size of the marketing investment. The brand formula with competition becomes:

Here’s a sample marketing impact distribution and resulting brand strength among competitors in a locality. Event impact is not included in this table because, although they affect brand strength, they are random.

In the table, Player 1 invests in pamphlets 📜, social media 📱, and online 🌐 marketing. Player 2 invests in TV 📺 marketing, Player 3 in Online 🌐 marketing, and Player 4 in Radio 📻 marketing.

Although Player 1 is investing in 3 smaller forms of marketing, the impact of the competition’s marketing is driving down it’s brand strength.

Likewise, for Players 3 and 4. Their marketing investment is not enough to withstand the competition’s marketing activities.

Player 2’s heavy investment in TV marketing is sufficiently maintaining its brand strength despite the activities of the others.

You can see that consistent marketing is critical to being successful in multiplayer. Experimenting with different combinations of marketing types and sizes can also provide a unique advantage against the competition.

By maintaining a solid investment in marketing, your food truck company will be able to attract new customers and outcompete other Stands in the city. Hopefully. 😉

That’s it for this episode!

Don’t forget to join our community to get these behind-the-scenes specials delivered directly to your inbox. Plus, we’ve got other exclusive perks waiting for you.

Live Long and Prosper 👋,
Team Visionaries

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Hello, 👋

You may have heard the phrase “time is money” more times than you can count.

As a food truck entrepreneur, while increasing your efficiency is a great way to boost your profits, there’s another factor that can have an equally significant impact on your bottom line: getting customers to wait longer to buy food from your food truck.

Today’s episode is about how this plays out in the game.

Customers have a default time range for waiting to get their food. This duration is called Customer Patience. Each customer segment’s patience is unique. Depending on their lifestyle and daily activities, their default time is more or less.

You can see the default time for each customer segment below. Everything is measured in Milliseconds in-game time, so you can quickly notice the differences.

When customers decide to buy burgers from your stand, and there is a queue, they wait until their default patience time is exceeded.

When that happens, and they still haven’t gotten to the front of the queue, they will leave and give a ‘wait is too long feedback’.

Customers lost due to a long wait time counts as a missed sale in the Key Performance Indicator section.

Temperature and Weather are the two significant factors that impact customer patience. Customers become impatient when the weather or temperature is unfavourable.

The effect of temperature and weather on the default patience of all customer segments can be seen in the following table:

You can invest in food stand upgrades and employee training to avoid losing customers due to a long wait time and/or bad weather.

Seven food stand upgrades help to increase customer patience. Some entertain customers, while others reduce the weather effect on customers.

Here’s how each of the seven upgrades impact customer patience:

Customer patience upgrades are stand-specific, as some are incompatible with other food stands.

More expensive food stands have wider upgrade compatibility than the less expensive ones. Also, the number of upgrade slots available for each food stand is limited.

For example, here is the compatibility chart for the Burger Bike, Mini Trailer, and Burger Master food stands, respectively, each with three upgrade slots.

The Burger Bike clearly has fewer compatibility options for customer patience upgrades than the Mini Trailer and Burger Master.

So, when running your business with the Burger Bike, investing in improving service speed might be a good idea to avoid losing customers to long wait time.

In summary, increasing customer patience through upgrades or reducing their wait time through faster service speeds is one secret to maximizing sales.

But knowing when to invest in the right combination of upgrades and employee training to produce the best customer outcome makes all the difference in the world.

In the next edition, we’ll take a closer look at how upgrades and employee training can help reduce missed sales.

And that’s a wrap for today, Cheers 🥂

Don’t forget to Wishlist the game if you haven’t

Live Long and Prosper 👋,
Kunal & the team


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Hello, 👋

It is no secret that the foundation of a food truck business’s success lies in the quality of its food. In a previous episode, we discussed the impact of food quality on your business’s success.

But the question remains, how do you develop a recipe that delights your customers and keeps them returning for more?

In this edition, we delve into the inner workings of the product development process and how you can discover the perfect combination of ingredients for every customer segment in the city.

Discovering Customer Needs 🍔

There are nine customer segments in the city. Each group has unique preferences for its burger. Your food quality goal is discovering the perfect recipe for your target customer segment.

During our second playtest, we discovered that giving players a preferred range for the perfect recipe of each customer segment drastically improved their playthrough.

We added this range in the tooltip of each customer segment:

The perfect recipe for all customer segments changes with each game, but the preference range stays the same.

The recipe has five ingredients with a minimum and maximum amount you can include per burger:

Patty: 100g – 300g per burger.

Tomato slices: 0 – 5 slices per burger.

Lettuce leaves: 0 – 5 leaves per burger.

Cheese slices: 0 – 5 slices per burger.

Sauce: 0 – 3 sachets per burger.

Depending on your target customer segment, you can use the preference range to decide your initial ingredient combo and modify it based on customer feedback.

Feedback Interpretation 👩‍🏫

We implemented a recipe feedback interpretation system to help you know exactly how much more or fewer ingredients your burger needs.

Customers give one of four types of food quality feedback whenever they buy a burger:

  • Terrible burger – Yuck!
  • Excess ingredient – The burger is overloaded.
  • Insufficient ingredient – The burger is empty.
  • Perfect recipe

Their feedback depends on the margin of difference between their perfect recipe and the number of ingredients in the burger they just bought.

Let’s take tomato slices, for example:

In the above example, 2 tomato slices are perfect for the customer segment. When no tomatoes are added to the recipe, the customer will give an ‘Insufficient’ ingredient feedback, meaning the slices should be increased by 2.

If 4 slices are added, the customer will give an ‘Excessive’ ingredient feedback, meaning the tomato slices should be reduced by 2.

When 5 slices are added, the customer will give a ‘Terrible Burger’ feedback, meaning the tomato slices should be reduced by 3.

Whenever the customer does not give a food quality feedback, the ingredients are close to the perfect recipe and only require one increment or reduction.

Feedback Prioritization ⬆⬇

Because the recipe feedback applies to all ingredients and we only wanted to show one per customer purchase, we had to prioritize them.

Terrible burger has the highest priority. Hence if any ingredient in the recipe meets that condition, the customer will give a terrible burger feedback, even if all other ingredients are excessive or insufficient.

Excess ingredient is next in priority, but only when there is an equal number of Insufficient ingredient feedback in the recipe. If either feedback is more in the recipe, it will show as the recipe feedback.

For instance, if a recipe has an excess of 2 ingredients and an insufficiency of 2 ingredients, the feedback shown is for ‘Excess’ ingredients.

But if a recipe has an insufficiency of 2 ingredients and an excess of 1, then the feedback shown is for ‘Insufficient’ ingredient.

We hope this prioritization will eliminate confusion, allow you to quickly resolve your recipe’s most severe problems, and get you closer to the perfect recipe faster.

And that’s a wrap for today, Cheers 🥂

Don’t forget to Wishlist the game if you haven’t:

Live Long and Prosper 👋,
Kunal & the team

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Greetings, 👋

It’s great to catch up with you again. Today’s episode is all about how the outdoor population size works. Let’s take a look. 😉

The City has an outdoor population size and a base population size.

The outdoor population size is the total number of customers that are outdoors and willing to make a purchase. The base population size is the total number of customers, including those indoors.

The City’s base population size is the sum of the base population sizes across all localities.

The base population size for each locality is shown below:

Because many prices in the game are similar to their real-life counterparts, and given the limited number of customers we could include in each locality, we implemented a customer effect scale of 1:10 to ensure businesses could become profitable.

In effect, each customer has an in-game impact of 10 customers. For example, the 60 customers in Street Corner have an effect equivalent to 600 customers.

The outdoor population size in each locality depends on the influence of three main factors, which are:

  • General happiness of the population (Population Happiness)
  • Economic well-being of the people (Economic Happiness)
  • Random Events

The influence of any of these factors determines the outdoor population size in each locality and the City at large.

For example, the image below shows the difference between the outdoor and base population size in Glamour and Hip Street.

This difference results from the current Economic Happiness in the City being lower than expected.

Economic happiness affects all localities and effectively produces a current population for the City, 968, lower than the base, 1260.

We looked at the impact of economic happiness and random events in this episode and this episode, respectively, so let’s look at Population Happiness.

The population starts with an average Happiness level of 50. Their current happiness (Population Happiness) per time will fluctuate upwards ↗️ or downwards ↘️ depending on the outcome of the following formula:

From the above, you can see that weather plays a substantial role in the overall happiness of the population.

We explained how weather works in detail here.

Depending on the prevailing weather for the time of day, the following is the impact on Population Happiness:

When it’s sunny, the population happiness due to weather is maximum and therefore a higher outdoor population size is expected.

But as the weather worsens, population happiness due to weather reduces till the outdoor population drops to zero when there is a storm.

Whenever there is a lower outdoor population size, you will need to adjust your business strategy to operate sustainably.

And that’s a wrap for today, Cheers 🥂

Don’t forget to Wishlist the game if you haven’t:

Live Long and Prosper 👋,
Kunal & the team


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Hello, 👋

As I sit to write this episode about the game’s Events system, the words of Dale Carnegie come to mind. 🤔

“People rarely succeed unless they have fun in what they are doing.”

From the beginning, we knew that because of the nature of Business Heroes, the game ran the risk of being an overly serious management game.

And we certainly didn’t want that. 😒

So, we introduced the Events system to enhance your excitement and entertainment while playing the game.

You can think of it like the news media in real life. Except that the news it delivers is improbable to happen in real life.

As you grow your food truck business, you will have to adapt and make quick decisions in response to these very unrealistic events. 😆

Design & Implementation

We divided the events into two categories, Good and Bad. Each day, the system generates a random number 🔢 that determines the chances of an event occurring the following day. 🌄

Depending on the number, the outcome can be a good event, no event, or a bad event.

In general, the system leans towards good events. We did that because the goal of the system is enjoyment, not frustration.

The news section pops up whenever there’s a new event, and you can select your preferred news channel from three choices.

Your selection determines the category of event you get.

Each event spans from a minimum of 1 day to a maximum of 10 days. For example, the event below is a 50% sale on all Upgrades that will last for 1 day.

Both event categories have 5 levels each. These levels determine the effect and frequency of the event. A level 2 good event has less positive effects on your business compared to a level 5 event, and is likely to happen more frequently than a level 5 event.

The same is true for bad events.

We also designed the system in such a way that the probability of getting a Level 1 or 2 event is higher than that of levels 3, 4, and 5.

The image below shows that the probability of occurrence of a Level 1 good event is 26/40 as against 2/40 for a Level 4 good event.

The events cause a percentage increase or decrease in a wide range of statistics, all of which are listed below:

For displayed stats, you can always see the event effect and duration in their tooltips.

Events can range from a massive discount on upgrades to the Nation discovering a cure for cancer.

Here are a few examples:

If you have crazy ideas about other events we can add to the Events system, we’d love to read about them. 🕺

You can send in your ideas by responding to this email with them.

The events system is an exaggerated, gamified version of business reality designed to boost fun and enjoyment. We hope it adds to your overall experience of the game.

And that’s a wrap for today, Cheers 🥂

Don’t forget to Wishlist the game if you haven’t:

Live Long and Prosper 👋,
Kunal & the team

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