Hello,

It’s great to catch up with you again and show you what we’ve been doing. We spent some time polishing up the Add-on Management section of the game.

Add-ons are equipment upgrades or enhancements that improve your service offering to customers when added to your burger stand. There are 21 available, ranging from Bluetooth speakers and freezers to stronger grills, super blowing fans, and even a nitro vehicle booster.

Not all add-ons are compatible with every stand though, and you can tell them apart by the blue padlock on some of them.

Want to make those impatient customers wait in line longer? Get a LED TV screen 📺 to entertain them. Need to cater to more diet-conscious customers? Get organic veggies and start using organic tomatoes 🍅, lettuce, and cheese 🧀 in your burgers.

Add-ons are a great way to deal with bad weather conditions and improve your customer satisfaction. Both of which ultimately improve your business profits. Knowing when to invest in purchasing them would play a big role in your success as a food truck entrepreneur.

That’s it for today. Cheers🥂.

Live Long and Prosper 👋,
Kunal & the team

Hello,

Welcome to another edition of our progress update prepared specially for you. Still giddy from our release of the gameplay trailer, we spent the last two weeks implementing the employee management section of the game.

In a manner of speaking, the employee management section is your Human Resources department. This is where you take care of the earning 💰 and training 🏫 needs of your employees.

Your employees expect to earn a daily salary that’s comparable to the prevailing Market Rate in the city. Their salary is marked up against this rate, and paying a higher daily salary increases their happiness. You can also supplement their daily salary with bonus payments from time to time.

Training improves the performance of your employees and enables them to serve your customers better. Each level of training increases their service speed and customer service quality by a fixed amount.

Successful entrepreneurs know the impact of happy and skilled employees on the growth of their businesses. Remember to keep a keen eye on employee welfare as you grow your burger truck start-up.

That’s it for today. Cheers🥂…and don’t forget to Wishlist the game!

Live Long and Prosper 👋,
Kunal & the team

Hello,

First off, happy World Food Day! 🥳🎉 Every year since October 16, 1945, Governments, Businesses, NGOs, and Individuals come together globally to celebrate World Food Day, the founders’ day of the United Nations Food and Agriculture Organization.

The interesting thing to note about World Food Day is that it is not really about the FAO but about food and our actions to produce, transport, and consume it sustainably. This year’s theme is Our actions are our future: better production, better nutrition, a better environment, and better life.

Our action for the day is captured by revealing the first gameplay trailer for…you guessed it…Business Heroes: Food Truck Simulation! 🎆 And we are so excited to share it with you.

We firmly believe that everyone can become a food hero in one way or another. Either by joining the food value chain on the production side or cutting down on food waste on the consumption side.

Revealing the gameplay trailer on this special day is our way of raising awareness of the need for action and inviting more people to contribute to a sustainable future.

As we celebrate #WorldFoodDay together, we hope that the game inspires more food heroes around the globe and helps promote fair, sustainable, and inclusive collaboration along our food value chain from farm to table.

Cheers🥂…and don’t forget to Wishlist the game!

That’s it for today. Catch you in 2 weeks…

Live Long and Prosper 👋,
Kunal & the team

Hello,
Great to catch up with you again. This week, we sat down with the host of Indie Pod: An Indie Games Podcast to talk about our journey developing Business Heroes: Food Truck Simulation and the lessons we’ve learned.

Indie Pod is a weekly podcast about Indie Games and their creators.

In this episode, we discussed the evolution of management simulation games over the years and the experience we wanted you to have while playing Business Heroes.

You also get to hear more about how gaming influenced our journey (including how someone crashed their dad’s car after playing Need for Speed: Underground 😂) and how our Studio -Visionaries operates.

Finally, we talk about our plans for the future and how we intend to contribute to gaming by providing rich entertainment embedded with several real-world entrepreneurial practices.

You can listen to the full episode here: https://podbay.fm/p/indie-pod-an-indie-games-podcast/e/1632304800

After listening, the whole team and I would love to hear your thoughts, so please send me a reply. I’d be looking out for it. 😉

That’s it for today. Catch you in 2 weeks…

Live Long and Prosper 👋,
Kunal & the team

Hello,
It’s been two weeks of intense work on the game, and I am certainly glad to reach out to you again. We spent the bulk of our time finishing up the game’s country selection system 🌎 and getting it to work properly.

I can already hear you thinking, ‘I hope this is more than just an addition of different flags and currency symbols for aesthetics’.

It is 😁. The system contains the core economic mechanic of the game. In single player, you can start your business in any capital city of your choice. To change cities, you need to start a new game because each city has a different difficulty level. The difficulty level is based on, amongst other things, the price of raw materials🍅🥬🍞, the country’s Gross Domestic Product (GDP), and economic situation.

Economies around the world have business cycles consisting of periods of economic growth and downturn. Although a real-life cycle lasts an average of ten years, we limited it to a 1-year cycle in the game.

Some of the effects of the system on gameplay are:

– A difference in the price of raw materials from city to city.
– Changes in population spending pattern due to economic events.
– Changes in outdoor population size due to the current economic situation.

For example, your city’s population might reduce their spending because of a stock market crash 📉. Or they may increase their spending when the government implements fiscal stimulus 💵.

Also, the population has a base happiness level 🥳. Depending on the current economic situation, their happiness will either go up or down. When it goes up 🕺💃, more people are on the street, and you can make more profits during this period. When it goes down 😰, it gets more challenging for businesses.

As an astute entrepreneur, you should strategize your capital investment or loans to match current economic conditions. Sometimes, the only remedy is to have enough savings 💰 to go through hard cycles.

That’s it for today. Catch you in 2 weeks…

Live Long and Prosper 👋,
Kunal & the team

Hello,

Great to catch up with you once again. We’ve spent the last two weeks implementing the marketing section of the game. Marketing 💹 is an effective way of attracting more customers to your business and the only way to compete with AI or other players for market share.

There are five marketing options available, and you can decide how much you want to invest in any of them. Or choose not to invest in marketing at all…😨

Pamphlet 📰 and Social Media 📲 advertising are local marketing options. Use them to attract customers to your business within a single location.

Online 🌐, Radio 📻, and TV 📺 advertising are city-wide marketing options. They help you attract more customers to your business across the City. Of course, they are more expensive as you’d imagine.

We made sure to balance the impact of marketing activities with your food quality and customer service rating. This way, investing in marketing when your food and customer service quality is excellent will yield a higher return on investment. As in real life, marketing, food quality, and customer service should all contribute to growing a solid brand. 😎

That’s it for today. Catch you in 2 weeks…

Live Long and Prosper 👋,
Kunal & the team

Hello,

We are sure you must have seen all the people walking around in the game clips and wondered about them. Today we will be sharing more insight into the nature of the game’s population. Nine groups of people live in the City. They are all particular about how your business can provide a food service 🍔🥂 that matches their lifestyle.

For example, Students are more concerned with your burger’s price than how healthy or nutritious it is. Fit Ones care more about the burger’s quality than its relatively low cost.

Parents prefer a burger package with more sauces because they are all about value for money.🛍 Environmentalists are wary of too much cheese and meat. They would pay more for a salad-filled burger that tastes great.

Tourists want more cheese, sauces, patty, and less salad in their burgers. Staff and Managers are impatient with queues.😠 To keep them satisfied, you have to do something about long lines at your burger stand.

Your ability to understand the primary needs of each group and provide burger services that meet those needs will play a massive role in your business’ survival. 💰

That’s it for today. Catch you in 2 weeks…

Live Long and Prosper 👋,
Kunal & the team

Hello,

Here’s your brief round-up of what we’ve been working on.

We continued working on the weather system and how it appears when it rains/snows. Because of the role weather plays in the game (it affects the outdoor population size and their mood), it was important to get the water puddles and snow to look perfect when they settle on the ground.

It was a bit tricky, but we ended up re-slicing all the city locations to get it to look just right.

It looks pretty good now though.

Catch up in 2 weeks…

Live Long and Prosper 👋,
Kunal & the team

Hello 😁,

This week, we spent some time implementing the game’s music and audio effects. Created by genius music composer David Hollandsworth, the game’s music is a unique blend of uplifting and relaxing tunes. Uplifting to help you feel inspired, motivated, and optimistic while growing your business and relaxing to put you in a chill, calm, and mellow state of mind.

David’s music has been used across many channels like CBS, Discovery, Animal Planet, VH1, NBC Sports, History Channel, etc. He didn’t fail to add his touch of brilliance to the game.

Enjoy these two samples:

Positively Yes

Flow

Till next week!

Live long and prosper,
Kunal and the team.